Fit Foods Ltd. was founded in 1996 by President and CEO Jim McMahon under the name PVL Nutrients. The company name was changed in 2008 to better represent the company's business. PVL is now one of several brands manufactured by Fit Foods. Fit Foods formulates and manufactures sport nutrition and healthy lifestyle products in Vancouver, British Columbia. The extensive line of protein powders, meal replacements, weight gainers and healthy lifestyle products has earned Fit Foods international recognition for superior tasting, quality products and a leading position in the global market place. Fit Foods brands are distributed worldwide in more than 70 countries from the manufacturing plant in Vancouver and distribution warehouses in Vancouver and Toronto. Fit Foods' outstanding products start with high quality ingredients, quality controlled internally by a team of food technicians. The manufacturing plant operates at the highest standards of GMP and has both a NHP site license and a CFIA food production license. All labeling meets or exceeds the standards set out by the Government of Canada featuring up to date label claims. When you purchase Fit Foods brands you can rest assured that what is on the label is in the product. We expect nothing less from the products we use ourselves and promise nothing less to the customers using our products. Fit Foods strives to continuously add new technology to our ever-growing line of products. Our goal is to deliver the best tasting, easiest mixing, and most absorbable products available. Fit Foods is committed to educating people about positive eating behaviors and providing convenient healthy alternatives to fast food. We are dedicated to every individual who wants to be healthier. Clients include Olympic Gold Medalists, professional athletes, and active people all over the world. Our product line is diversified to meet the needs of each individual. Our vision is to help people achieve their health and performance goals; to hold ourselves to a high standard and provide a challenging and enjoyable work environment where employees can be proud of working for a competitive Canadian company. Our mission is to manufacture and distribute quality, category-leading health and performance fit foods and supplements, while being environmentally conscious and financially responsible. more... See more text