Jessie Frampton’s face lights up when she’s asked how she met her friend and business partner Florence Rossavik. “I bumped into her a week after she moved to Toronto from France at a Value Village in Leslieville,” Jessie remembers. “I walked up to her and was like ‘what do you think of this sweater?’”
The two hit it off and were soon meeting up for coffee and attending events together, Jessie taking the role of city guide. When Flo asked Jessie where to get a wax in Toronto, Jessie couldn’t come up with any stellar options. That got the two talking about a concept Flo was familiar with from Europe, which was also popular in the United States but had yet to reach Canada. “There were brow bars, nail bars, lash bars but there was no wax bar,” Jessie explains. “It was sort of an ‘aha!’ moment that this concept does not exist in Toronto.”
