1873; yes 1873, that's the year it all began. Levi Strauss & Co. produced the first pair of Jeans 'for the working man'. To say we've come a long way since then would be a gross understatement. Jeans, Denim & Dungarees, or whatever variation of name you choose have evolved; they have become a lifestyle, put people and places on the map and transformed our ability to make a statement by using the garments that we wear. Yes, that's denim for you and it all started 138 years ago. more... See more text